Your DIY PR Toolkit – Workshops Now Taking Place
PR is an essential activity for every successful business. It’s not rocket science and you don't need to spend a fortune to do it well - all you need are a few simple tools. I’ve teamed up with fellow PR guru Ellan Campbell-Swann to run a series of hands-on PR workshops in Yorkshire and Cheshire. Our DIY PR Toolkit workshop teaches you how to tell your story and generate your own great PR content for your business. We will help you to ...
Happy Anniversary – Sweet Sixteen!
This year is my 16th as a self employed PR consultant. Working life has changed dramatically since I established my independent PR consultancy business back in 2000. Email was very much in its infancy and businesses with websites were few and far between. Mobile phones were gaining in popularity and digital photography was new and rare. Most marketing communication was done via the postal service or 'snail mail' as it became known. Des...
Time Flies When You’re Having Fun
Time has flown since my last post here on the Fay Marcroft PR News page. I’ve been so busy writing web copy, news stories and case studies for my clients, that I haven’t had chance to ‘practice what I preach’! It’s definitely time to put that right. If you’ve met me at a networking event or attended one of my PR workshops in recent months, then you’ll be familiar with my mantra - No News is Bad News for Your Business. Keeping ...
Why ‘No News is Bad News’ For Business
I’m looking forward to delivering my first 4Sight presentation at the next 4Networking meeting in Macclesfield. The 4Sight slot offers a great opportunity to step into the spotlight and present to attendees from the local business community. It gives 4Networking members the chance to offer an insight into their specialist field or talk about an interesting area of their life. My presentation will focus on why ‘No News is Bad News’ ...
G&T Team Celebrates Second Anniversary
This month sees the second anniversary of the G&T Women’s Network, a group that I helped to establish and still play an active role in promoting. The G&T Women’s Network offers women in business a supportive and empowering environment. I run the group alongside a team of four other business women from the Manchester area, who all feel passionately about networking. After a networking company that we had joined ceased trading ...
2015 – The Story So Far
I’m pleased to report that 2015 has really taken off with a flying start! It was a case of ‘New Year - New Client’ for me at the beginning of January, when Emma Fay, Director of The HR Dept Wilmslow, signed up to a media relations programme. As well as editing and despatching The HR Dept’s ‘Story of the Month’ to the local business media, I will be researching and writing a series of customer case studies. The first HR Dept ...
An Exciting New Role
I’m thrilled to have accepted the role of Marketing Co-ordinator for the Macclesfield branch of a national business networking organisation. I recently became a member of 4Networking, a well-established networking organisation for businesses across the UK. 4Networking currently has over 50,000 members nationwide, with 5,000 breakfast, lunch and evening events taking place every year across the UK. The 4Networking events held at local ...
New Website Goes Live
If you’re reading this story online, then it means that my new website is now live! Previous visitors to my web address will notice a pretty dramatic change. For starters, my old website only featured one small photo of me - and only half of my face was visible! Special thanks go to Melanie Morris and Tanya Lloyd for persuading me to come out of hiding after all these years. Graphic and web design guru Melanie created my eye-catching ...
Peak Times For New Client
I recently completed the first in a series of email newsletters for my new client Peak Translations. Peak Translations specialises in providing language translation and interpreting services. This year has been a time of real change for the firm, which now has a new Managing Director at the helm and recently relocated to new premises in Derbyshire. Peak Times was the title chosen for the firm’s new email newsletter. It provides a regular ...
Website Copy Is A Key Ingredient
November sees the launch of a brand new website for my client Bowman Ingredients. Bowman works alongside food processors to develop coatings and ingredients including breadcrumbs, batters and marinades, for leading food brands and restaurant chains worldwide. I have been working with Bowman on a profile-raising media relations campaign since 2013. Earlier this year we started developing a new and improved website, to better reflect the ...