Peak Times For New Client
Posted on November 2, 2014
I recently completed the first in a series of email newsletters for my new client Peak Translations.
Peak Translations specialises in providing language translation and interpreting services. This year has been a time of real change for the firm, which now has a new Managing Director at the helm and recently relocated to new premises in Derbyshire.
Peak Times was the title chosen for the firm’s new email newsletter. It provides a regular update on company news and outlines how Peak Translations can help clients to achieve success by communicating effectively in foreign languages.
The bi-monthly newsletter features a lead article attributed to MD Helen Provart, as well as four news-in-brief stories and accompanying images. Peak Times is despatched by email to existing and potential customers on the company’s contact database and is also featured online.
The email newsletter follows on from an initial copy writing project for the Peak Translations website. This involved researching, drafting and supplying brand new text for three key pages on the existing site.
I am currently working on stories for the second edition of Peak Times. I am also writing a series of case studies, which will feature on the company’s website and in future e-marketing campaigns.