Website Copy Is A Key Ingredient

Posted on November 2, 2014

November sees the launch of a brand new website for my client Bowman Ingredients.

Bowman works alongside food processors to develop coatings and ingredients including breadcrumbs, batters and marinades, for leading food brands and restaurant chains worldwide.

I have been working with Bowman on a profile-raising media relations campaign since 2013. Earlier this year we started developing a new and improved website, to better reflect the company’s market leading position.

I was tasked to create copy for the all-new website, researching and writing text for each of the main pages. The copy style is clear, concise and lively. It is designed to present the company’s core brand values, in line with Bowman’s current marketing strategy.

The Home page is themed around Bowman’s ‘Ingredients for Success’. Four words represent the firm’s key strengths and customer benefits: Innovation, Insight, Investment and International.

The new website is set to go live very soon, so watch this space: